become an opt-in marketing master
Opt-in e-mail marketing is a great way to truly target your
market audience. It has one of the lowest costs compared to
traditional direct marketing methods, since you eliminate
the expense of printing, postage and so on. It can produce
the highest form of response than any other form of internet
advertising.
Since you can truly target your core audience the likely
hood that your message will get across to the right audience
with the smallest effort, this alone should be a motivating
factor in starting an e-mail campaign.
Since e-mail marketing is so fast you can develop time
sensitive offers very quickly. You certainly will build
traffic to your sites as customers receive more e-mails from
you, and since you can target them so precisely you will
develop your niche market very quickly.
One of the strongest factors about opt-in marketing is that
the information that you are sending is information that
they requested to receive. Also your messages can easily be
forwarded to anyone that the receiver thinks may be
interested in the message, which means free marketing to
your website and products.
Types of e-mail marketing list
opt-in: this is where a person registers and is asked to
make selections on subjects that they are interested in
receiving e-mails for. No confirmation e-mails are sent.
confirm opt-in: this is where a person registers and is
asked to make selections on subjects that they are
interested in receiving e-mails for. They will also receive
an e-mail confirming their membership.
double opt-in: this is where a person registers and is asked
to make selections on subjects that they are interested in
receiving e-mails for. They will also receive an e-mail
confirming their membership but they have to actually have
to click on a link confirming that they want to join. If the
link is not clicked on then the membership will not be
granted. In my option this is your best option since the
person basically has to confirm membership.
opt-out: this is where a member goes via a registration
process and selections are already pre-selected. So the
member has to actually opt-out from receiving e-mails on a
particular subject or offer.
Marketing Methods
If you want to continue an existing relationship with your
customers I would create a newsletter. This is a great way
of reminding your customers of your website and services.
it's also a great way to introduce new services and special
offers. Make your offers time sensitive and you will see
people taking advantage of your offer left and right.
If you want to target new customers you should take
advantage of using an opt-in list. Do some research by doing
a search on your favorite search engine such as
www.laplounge.com you will find tons of companies just shop
and compare before you commit to anyone company.
If you don't want to start a newsletter, try sponsoring one
it's a great way to let your prospects know about you and
your services. This is also a good option because you should
sponsor newsletters that your target market might be
reading.
Take advantage of all the free resources available to you on
e-mail marketing, and you will continue to grow your
business using one of the best marketing tools available.
About the Author
Wilson Davalos is the founder of www.laplounge.com "the best search on the net"