The Instant Sales Pro
Sales, is one of the most crucial aspects of business; in fact
business can thrive only on effective sales. Cy Charney
prescribes all the tips and techniques to ensure success in
sales. Beginning with the need to know your customers and to not
take them for granted, the book progresses by delineating on the
various aspects of sales. Emphasizing the need for prospecting
your customers six months ahead of the final sales act, the
author brings home the point of eliciting feedback irrespective
of whether you make or lose a sale. The author elaborates on the
techniques of networking, prospecting, presenting, overcoming
objections and closing sales. Equal attention has been devoted
to the nitty-gritty of sales such as the need for close
listening, need for proper sales attitude, how objection is an
invitation to closing a sale and the prime importance of timing
for sealing a deal. The author thus traverses the wide sales
canvas so as to cover the vast breadth of sales, which forms one
of the vital aspects of business. The book indeed serves as an
authoritative manual to gain comprehensive knowledge of the fine
art of sales. Sales cannot rest on just attractive
advertisements, however aesthetically appealing they might be.
Sales is indeed a painstaking process and calls for a good level
of knowledge of the product as well as on related subjects,
astute psychology, effective communication, good decision making
and sound judgment. This book will be extremely handy as it
details on the nuances that are essential for mastering sales
especially for beginners. Those professionals in the sales line,
entrepreneurs, academics, in fact any reader wanting to get a
glimpse of the sales profession will be amply rewarded as this
book can guide them on how to place the cards effectively so as
to tie up a neat sale. As is widely acknowledged, if you know
how to sell, in effect, you are learning the art of learning to
sell yourself - the most indispensable ingredient for any
business success. So get initiated into sales with this book and
for sure you will not be disappointed.