"Exclusive" Real Estate Lead
For most people, the idea "exclusive" real estate lead is myth.
If you are selling a house and enlist your property to an
agency, bidding will take place and of course there will be a
winning bidder. But as a seller, if you think you cannot work
with the winning bidder, you are not obliged whatsoever to stick
with the lead and may re-list your property again to the agency.
"Exclusive" would mean customers who actually ask for the
information and would exclusively go only to you. The word
"exclusive" claimed by most agencies is only an excuse to give
high prices to their leads.
There are four things you have to check in your search for
leads.
* They are self qualified because they are the ones who
requested for the information. Therefore, they are interested in
buying or selling a property. * If you have a list of leads,
contact them immediately. * Remember online consumers act on
what they need or want immediately. They log into the Internet
and request for information almost instantly and scout for more
if they are not satisfied. * One lead, one agent - this would
mean exclusive but no obligation tied up to you as a seller or
buyer.
If you are done with your checking, try to keep your choices for
leads high through different tactics.
* Go shopping and pick your market of one community with maybe
100 homes and businesses and be their only contact in terms of
product or services. * List all the people you know, maybe about
a hundred. Send them brief descriptions about your product,
letters, updates and information regularly at intervals. Ask
them good referrals. * If you are going to do some calling (cold
calling) be sure you have your target market, know your
objectives, have a script on hand or study them and it is
important to be prepared for rejections. * Go door-to-door. It
is time consuming but it has its own benefits. * Take advantage
of your beauty or barber salon sessions and participate in the
chitchat. You know how conversation covers a lot of topics. Be
on the guard. * Always have your business cards with you and
make it a habit to give away a good number each day. *
Newspapers are good sources of leads. Try to read on and you
will see prospective leads like those promoted, upcoming
weddings, baby showers, new babies and others. * Make a habit to
get everybody's email, even your acquaintances. * Mass mailing
of letters or direct marketing. * Seminars are good
opportunities for generating leads. Participants are tuned in to
information loading mode.