Hand 'Em Out: Real Estate Flyers
Every regular consumer has had an experience of walking around a
commercial establishment. Afterwards they find themselves
furnished with a flyer or brochure of some product or service.
More recently, real estate flyers have gone from a rare few to
becoming the huge majority of flyers being handed out in these
commercial establishments. It may be safe for you to deduce, as
a real estate agent, that this trend is a result of an inherent
efficacy of the system.
And this isn't too far the target either. Indeed, real estate
promotional materials serve a huge purpose on-site, in home
shows, and even in commercial establishments frequented by
potential buyers. At the end of the day, these flyers have
become handy and powerful marketing tools for real estate agents
like you. Just how and why will be further clarified in this
article.
Let's first take a look at promotional flyers being distributed
to the general public in places frequented by huge volumes of
people. Typically you hand out your flyers to reputable looking
people who are most likely to have the means and capacity to
purchase a piece of real estate. While it may seem to the
untrained eye that at that very level you are already
discriminating against others who may potentially buy real
estate but weren't given flyers, never remove the inherent
characteristic of these promotional handouts: they are both
compact and easily transferable.
What does this mean? While your regular promenade-walker or mall
afficionado may not be interested in buying real estate enough
to visit an agent and browse through catalogues, a real estate
promotional flyer allows him or her to bring this brochure home
and ponder over it for a time. A brochure featuring the best
assets of the home being advertised, as well as sufficient
information as to where to contact an agent may in fact be
enough to convince a non-buyer to consider buying a piece of
real estate. The power of suggestion here is strong, and because
of the fact that this is a piece of marketing platform that the
consumer can bring home, they are given more time to take into
consideration the choice they can make.
Moreover, these promotional handouts are easily transferable
between persons. One impressed recipient of the handout who is
not interested in buying real estate may likely give the
promotional handout to a friend who is. The best thing here is
this: you are using the power of word and mouth with the
reliability of an information sheet that allows the person
referring you to give the new lead complete information about
how to get in touch with you. This translates to more solid
leads.
On location, a promotional handout also allows for your
prospective buyers to browse over the features of the house and
its excellent qualities while they tour the facility. This means
that they are given more time to take into consideration these
winning qualities of the real estate even long after you've long
mentioned them. Moreover, they can bring home the said handout
and, with the help of pictures that truly communicate the
property's value, remind and reinforce the good impressions they
may have gotten when they visited the property.
In home shows, promotional materials allow for your prospective
clients to compare your offers to that of the next real estate
agents. In these home shows, these clients are willing to make
on-the-spot decisions about whom to leave their calling cards
with, and a well created brochure just might win them over.
After all, if your brochure contains a very convincing
description of the property you are selling, and contains
pictures that truly showcase the finer qualities of the
property, you are definitely going to find those leads you want.
It is important to remember that the efficacy of these
promotional handouts lie in how well you put the property into
paper,or how well you market the property. This means that
layout, pictures, and other inherent characteristics of the
property should be showcased prominently in these handouts.
Given that these are already very effective in suggesting the
acquisition of real estate, the best of all is that creating
these brochures is relatively cheap in comparison to other
methods of advertisement. Moreover, you can include in these
brochures sufficient information about sales agent to whom these
prospective clients can get in touch with.