Press Release Leads to Business
A successful real estate press release must be able to reflect a
particular real estate company's or real estate agent's approach
to real estate as well as reflect whether the company or agent
is flashy, is concerned primarily with business or is downright
friendly.
A press release does not in any way work like magic. It is
actually a serious campaign which is created in order to bring a
desired and specific outcome. In the real estate world, that is
leads, and more importantly sales. Actual purchase of a house
and property is the best method to gauge how successful or not
successful a particular or a series of press releases is.
Real estate companies put out a press release in varying forms
and in varying occasions. Press releases should paint a good
image of the company. Such is the case of the company Cendant
wherein their October 2005 press release touted that the system
they are using was able to gather valid leads of up to two
hundred thousand which they were able to amply distribute to
their real estate agents.
They also explained the process of how they came up with such
numbers and how competitive is the system they are using, thus
making them able to keep up with the market.
Taking advantage of the magic of press release takes a lot of
science. It is important to consider that when one is utilizing
a Press Release Program, there really is no guarantee of
anything miraculous happening. What a press release does is
inform the public of what you as a real estate company or a real
estate agent is doing and the various ways, means and forms that
you are able to achieve your company's objectives.
Usually, press releases are means to get a message across as to
any internal updates that a real estate company is undergoing or
a real estate program, software, or offer that could benefit
both the company or individual generating the press release as
well as the reader or audience who will be reading it.
For example, a recent press release by a particular real estate
company in Michigan has presented the new, advanced and highly
efficient lockbox system currently being used by their real
estate associates. The benefits their associates got from using
the system was thoroughly explained as well as the benefits that
their clients would have when they avail of their service. This
was clearly outlined. What was clearly described as well was how
efficient their system was in ensuring that only quality service
is delivered.
A press release therefore should generate valid and relevant
leads. Though the fact of the matter is that, simply getting
your name and business out there does not automatically convert
to business, it is therefore important that a press release
offer both prospective buyers and sellers something free. An
offer that your potential clients will probably not get anywhere
else. Putting this out will more likely increase your chance of
being contacted, than offering something that people could get
someplace else just as easily.
The best and greatest thing to offer and the chances of which
this offer will be accepted are usually any written materials
such as brochures, pamphlets, etc. Utilizing such materials is
also an efficient way of putting your company and your skills
out there. Use this avenue wisely, but do not abuse it either.
This should be detailed in the press release, but it is
essential that you also take stock on the freebies you give out
and the record of success which freebie generated more and which
generated less response.
It is also important that the reason of why you are putting up
free items or offers be thoroughly explained or at least be
understandable to your prospective clients. Honesty and
integrity is the best impression you could leave anyone. It
beats any and all forms of press release. Make it clear and be
sincere as well that the freebies you are handing out are not
intended to immediately close a deal. It is so that you could
acquire as much valid and relevant leads as you can which will
be able to contact you at the soonest possible time