7 Reasons Why Newsletters Get Good Real Estate Leads
Newsletters are publications issued by a specific real estate
firm or real estate association geared towards a specific
readership population, of a certain State, buyer preference or
for the general real estate consumer. Such publications contain
various information about the industry and its related fields,
as well as about new products and services that the specific
firm or association is promoting. Here are the top seven reasons
why you should use the real estate newsletter to find good real
estate leads.
1. Free Information
Newsletters are free. For that reason alone, active real estate
buyers and investors should be on the mailing list of major real
estate firms and associations. Most newsletters will definitely
have sections on "free tips" in the intent of firms to show that
they have a genuine concern to help consumers and in a way,
demonstrate their company's expertise in the field. Such free
articles are also a way to attract readers, and get them hooked
to read on to the sales pitches, which is the primary intent of
issuing the newsletter. Nevertheless, anything that is free and
informative at the same time should always be the searcher's
first stop.
2. Credibility
In general, newsletters have more credibility than the usual
ads. The real estate firms that publish newsletters use it as a
venue to establish their company's leadership and authority in
the profession. Thus, they most likely will publish reliable,
well-researched and relevant market information, geared towards
the benefit of the consumer, in order to maintain their
credibility. Get historical real estate market trends, sound
predictions and reliable leads through information in the
newsletters.
3. In-depth Information
Real estate newsletter articles provide more in-depth
information than real estate ads. The intent of real estate
newsletters is to have a venue to better educate consumers about
real estate details that are not covered in advertisements like
construction quality assessment, safety, after move-in support,
etc. Having such information will allow you to look into more
details about the property that you intend to buy.
4. Financial Information
Aside from real estate leads, newsletters also provide other
information that are related to the industry. Financial
information such as mortgage rates, mortgage calculators and
bank or lending institutions contact information are among the
additional information that you can get from a newsletter.
Occasionally, real estate newsletters will publish full-length
articles on financial information such as "How To Compute
Amortization" or "The Benefits of Refinancing." Watch out for
those articles and make sure to clip them for future use, unless
you are into the habit of compiling the newsletter itself.
5. Locations
Aside from financial information, real estate newsletters also
feature full-length articles and facts on hottest real estate
locations as well as uncharted lands that have yet to join the
boom. Depending on the profile of the property you intend to
buy, such information will be beneficial for your search.
6. Seminars and Viewings
Information on real estate seminars and property viewings are
also in newsletters. As a buyer, this is your opportunity to
have first-hand experience on the property or the real estate
firm without any financial commitment from your end. Most
seminars and viewings are free, transportation and meals
included and at times, discounts are handed out for the select
who signed up. Now that's one opportunity you should not pass up!
7. Testimonials
Testimonials are an essential part of real estate newsletters.
Use such actual consumer experience to understand the
capabilities and extent of service of the real estate firm. If,
based on the published first-hand experience by actual
customers, their profile or the rundown of their properties fit
the portfolio of service you are looking for, then the company
should be able to support you and give you good leads.
Modern day newsletters are already issued electronically; the
e-newsletter, sent via e-mail or downloaded from the
publication's website, but offers the same useful real estate
information without the hassle of piling paper. Whatever form
you prefer, real estate newsletters are definitely promotional
materials, but are of the informative kind. As a consumer, you
should take advantage of all the available information, which
can help you in the search for real estate leads.