Contractor and Home Builder Shows: The Power of Advertising
Contractor and Home Builder shows are becoming extremely popular
among folks who are looking to build their home or are even just
slightly considering having one custom-built themselves. Some of
them are also, perhaps, looking for considering already built
property and are there to view some of the services of home
builders and/or contractors for whatever revisions and
renovations they may wish to make.
As a real estate agent looking for leads, this is obviously a
goldmine of potential customers for you. But how are you going
to take full advantage of this opportunity?
First, affiliate yourself with the most reputable contractors or
home builders in the show. These individuals will come into the
show with greater strength than others, and most likely,
customers are more likely to flock to their booth or area than
others. Make sure these contractors are referring the traffic
back to you. You may also opt to set-up a booth where interested
parties may gather further information on real estate. Not only
will this allow you to communicate with potential clients, you
are also getting the opportunity to collect information on them
that may be valuable to your future contracts.
Don't underestimate the contact that you can make in a
contractor or home builder show. Unlike street signs or
promotional brochures given out in random commercial spaces, the
people crowding to these shows are more than likely to be very
much interested in the services you offer, and are simply
choosing among various alternatives. Moreover, because of this
interactivity, you are able to communicate better your vision
and your comparative advantage over the next best thing. It
gives you more space to convince a potential lead to avail of
your services, or simply give you information so that they'd
receive supplementary brochures and catalogues from your company.
Make sure that you have your card ready. Your customer may be
sold on the idea of hiring your services, but without your card,
how will they be reminded of the impression you made on them.
Moreover, how will they know where to get in touch? Always have
it in handy while you make your remarkable sales pitch and
you're sure to get solid leads yourself.
While your potential customers are roaming around these shows,
they are going to want to compare and contrast various offers
made to them. Some of them would want to finalize decisions at
home, while others would want to make those decisions on the
spot. For on-the-spot decision-makers, a promotional handout or
brochure featuring the attractive qualities of the real estate
you are offering may actually help them compare your offer to
the next best thing. A creative brochure capitalizing on the
assets of the real estate will allow for you to stand out in the
midst of competition.
For those who may wish to ponder on acquiring your service for a
longer time, brochures will give you the sort of recall and
accessibility you want. Again, the featuring of attractive
qualities will reinforce the positive impression you already
made on them. Moreover, an effective brochure will keep your
customers well within the scope of your sales pitch they'd be
looking at the same product you are selling and seeing the same
benefits you highlighted in your pitch over and over.
Contractor and home builder shows, like all other shows, offer
kits and giveaways for their visitors to take home. Want to give
your potential leads further information on your brand of real
estate and what you can offer? Include your brochure and
information sheets in the show's giveaway packages. Make sure to
include your contact details, and don't be afraid to offer
brochures and catalogues the moment they get in touch with you
or answer a questionnaire. While your customer may view this as
a freebie in the show, you are in fact getting very valuable
information you can use to generate more real estate leads.
The important thing to remember is this: make sure that you are
prominently featured in the show, or if not, getting at least
the equivalent amount of traffic if you were prominently
featured in the show. With more people flocking to you for
information, you have more opportunities to give them
information on how they can get in touch with you, ask for their
information for you to send them supplementary material on your
company, and get in touch with the people who are most
interested in availing your service. When it comes to these home
builder and contractor shows, don't be afraid to aggressively
market yourself to your target population.