Corporate Gift Ideas - Impression Is Everything
Whether you've been charged with finding the items your company
will give away during the holidays or you need to locate just
the right gift for a special client, make no mistake, the job is
a big one. Should you be required to find gifts appropriate for
a number of different people, all of different faiths or
beliefs, the prospect can be even more so daunting. Finding the
right corporate gift is bigger than making a gesture, too, it
needs to be classy and leave an impression on those who receive
it.
With the gravity of what a gift can mean for your company, it's
a good idea to consider your client base before rushing out and
buying the first gift baskets that strike your fancy. If there
is a great deal of diversity involved, you may want to first set
a spending limit per client and then choose individually within
that range. Or, at the very least, select a few different
standards gifts and send the one that is appropriate for each
different client. A Christmas gift box might not be appreciated
by your Jewish clients and non-drinkers may frown on a wine
selection.
Once an approach has been set, it's time to start looking at
corporate gifts. There are a number of great ideas available and
many provide the option to have the company's logo emblazoned on
the box, card or even within the gift itself. Whenever possible,
it's a good idea to go this route otherwise the impression left
could be too self-promoting. No one really wants to wear a
T-shirt with your company name on it, but they might appreciate
a chocolate box with your logo on the top.
Keeping in mind these ideas may not be good for every client,
here are some different ideas on what can be sent to say "thank
you for your business:"
* Flowers. This is a timeless classic that really helps brighten
up a client's office, but remember the impression will be a
short one. Flowers don't last forever. These are appropriate,
however, if you know the client has a particular passion for a
certain kind of flower.
* Chocolates. Chocolate boxes and chocolate gift baskets from
gourmet makers work well for just about any client. Although the
chocolates inside may be eaten up quickly, specialty wood boxes
with logo name plates can have some serious staying power.
* Fruit, cheese or preserve baskets. These also are appropriate
for just about everyone. The staying power isn't always that
great though.
* Wines. These can be great selections for clients you know well
enough to know they'll appreciate it. Since not everyone drinks
and not everyone appreciates wine, it's a good idea to reserve
alcoholic gifts for those you know will enjoy them.
* Gift cards. Whether for a night out or a specialty store,
these will be used up, but the client's likely to remember where
the item came from.
Choosing corporate gifts can be tough, but if you apply a little
common sense and try to put some thought into what each client
receives, the gifts can say thank you while also reminding
customers of your products and services.