Advertising Splash/Squeeze Pages vs. Websites
When you start out a home based business it's a common mistake
to start off advertising your website. If you have a website
with lots of things for sale on it you'll probably just end up
confusing your potential customer. They may or may not be able
to determine what it is that's for sale. Here are a few reasons
why it's better to advertise a Splash Page/Squeeze Page vs. a
Website.
1. If you're using Google Adwords to drive people to your site
then you'll want to get sales for your advertising dollar. If
you're paying for people to come to your website and they are
confused about what it is that's for sale, chances are that they
will click on through. If a splash/squeeze page is used then you
can capture names, email addresses and a whole lot more useful
information. By using the splash page/squeeze page you will at
least get some information in which you can use for a sale down
the road. Having a newsletter sign up on the splash page/squeeze
Page will accomplish this.
2. If your using Traffic Exchanges for your advertising then
you'll want to make sure that your surfing is all for not. Using
a Splash/Squeeze Page to capture leads for your business is what
people are doing more and more now. The splash/squeeze Page
forces the surfer to put in info by using a method like: "If you
join now I'll give you this free.....", or "Join up now before
it's too late". By using this method the seller accomplishes two
things; they obtain info on the potential customer and give away
probably some sort of viral e-book/software etc... This method
of advertising is becoming more and more popular. Why? Because
it produces results.
3. Joining Ad forums/groups is another yet not as effective way
to advertise yet the same thing applies here as well. By using a
well thought out ad and using a splash page/squeeze page to
obtain information you will accomplish some results. If you just
advertise your website, again people will tend not to take your
offer up because they get confused about what's for sale.
By using a splash/squeeze page you will obtain very important
information on your potential customer which will give you an
opportunity to repeatedly give you chances to sell what ever it
is you're selling. The whole idea of Internet Marketing is to
have buyers for your products and to be able to have repeat
customers is what the splash page/squeeze page is all about. If
you just advertise your website then you risk the customer
clicking through and not ever seeing them again.