Time for Merchant Makeover?
There is an old saying that goes "You never get a second chance
to make a first impression". Nowhere is that saying more true
than in your own online business.
The Internet is an incredibly rich and vibrant marketplace.
Over 600,000,000 consumers online (that's six hundred Million!)
all of which have equal access to your website! While you might
never see all six hundred million, the fact remains they could
visit your website.
Now here's the real question you must ask yourself. What first
impression is your site making right now?
If you are like most online merchants, you built your web
business as you did business. Few of us have the luxury of
spending months planning our site, consulting with graphic
designers, working with copywriters, choosing products that
appeal to our audience, and the thousand other things necessary
to launch a successful site.
No, if you're like most merchants you put your site up in a
hurry, still don't have a great follow-up selling system and
would (if you had time) change about a dozen things having to do
with your site.
If that sounds like you, I have some very good news today.
Now, you can have a merchant makeover that will literally
revolutionize the look, feel, and usefulness of your site while
boosting your sales to record highs at the same time. This is
going to be as if your online business had a spa day and comes
back to you rejuvenated and ready to go to work!
In a moment, I'm going to share with you the four ways to
create a Merchant Makeover. First, you need to know one very
important piece of truth. Understanding this one truth could
change your online life from one of hard work with little reward
to one of having things go your way with smooth sailing ahead.
Give a listen. This is important.
While it is true that the Internet is the largest marketplace
known to humankind, it's also true that the sheer size of the
market has spawned one of the most damaging lies ever told in
the history of business. That lie?
"If you build it, they will come."I'm here to tell you right
now that this is a lie. No one on the Internet succeeds by
putting up a website and then sitting back to enjoy their
riches. It takes effort. Serious effort.
The good news for you is that Coach Ron Tunick is ready to
stand shoulder to shoulder with you! We've been 'around the
block' a time or two and have built some very successful Web
properties. We know that there are two paths to success on the
Internet: the hard way (where you learn by trial and error) and
the Easy way, where you learn from others' experience. In a few
minutes, we're going to offer you the chance to learn from our
experience and take the shortcut to online success.
First, the four key elements of a Merchant Makeover.
The Written Word
Your success on the Internet depends on the written word. Just
as you are reading these words now, your visitors read the words
on your website. They make their buying decisions based upon
those words. Your financial future depends upon those words.
Perhaps you are one of the lucky ones who could afford a top
copywriter. If not, the chances are you wrote the words on your
site yourself, or perhaps with the help of a friend or loved
If that is the case, and I mean this in no way to be offensive
at all, you are leaving money on the table! It's a simple fact
of business life that we were never trained to be writers. It's
not our fault; it's the systems' fault. I don't know how it is
possible to go through 12 years of grade school, followed by
four, six, or eight years of college, and never be taught what
may be the single most important skill we need! I don't know why
it's this way, but I know that it is this way.
For a website to be effective the words on that site must
They must charm. They must hold the readers' interest. If your
site doesn't do these things now, don't worry ... we are here to
help! In fact, professional, persuasive copywriting is one of
the cornerstones of the Merchant Makeover.
The Look of Your Site
The next area of focus is the look of your site. Please
understand, I'm not talking about dancing bunnies or anything
tricky or super high-tech. What I am saying is that your site
must have a certain look and feel to be successful.
People buy from those they trust. Does your site look create
trust now? If not, the Makeover will help.
Site look and feel is about more than just colors, although the
right colors are important. Another factor that will heavily
influence your success is how fast your site loads in a
visitors' browser. This is a critical element overlooked by most
sites. Part of the Merchant Makeover is to consider both the
obvious things (like colors and graphics) as well as the
not-so-obvious considerations that can only be learned from
hard-won experience. We'll go to work to make sure your site is
the very best it can be.
Did you know that more sales are lost to poor payment
processing than to any other factor? How many times have you
gone to a site, been interested in the product, started to order
and then backed out? If you are like most people, it's more than
just a few times.
Some of the most common, and most deadly, mistakes include
sites that hide their price until the visitor gets to the order
form. This desperate attempt to trick a customer into buying is
so thinly veiled that today's savvy consumers see right through
it. Other problems include asking for credit card numbers on a
non-secure page, forgetting the critical CVV information,
address matching that doesn't work properly and more.
How many sales did you lose today to these common mistakes?
Stop losing even one by getting your Merchant Makeover today.
Let me encourage you to take full advantage of the 21st Century
technology at your disposal. There is no need to 'reinvent the
wheel' or do everything yourself when tools like the Makeover
can improve your business in the least amount of time and make
the biggest impact. Let the pros do what they do best so you can
focus on what you do best.
We truly live in the age of technology. It's no longer enough
to have a website and take credit cards online. Today, we have
to innovate to stand out from the crowd. But innovation is much
more than some slick software product that George Guru wants to
sell you for only $49.99.
Real innovation touches people. After all, people aren't only
on the Internet ... they are the Internet!
Here are two ways you can innovate today while making it easier
for your customer to buy from you. Now that's a win-win!
First, you can now accept credit cards right over your cell
phone! A new technology called Charge by Cell means you can
accept a sale by credit card anytime, anywhere. Gone are the
days of checking your email only to find that four people who
wanted to buy couldn't buy because your charge-card processor
dropped the ball. We both know you don't get those sales back.
Now you can confirm every sale no matter where you are.
This is freedom and true innovation. Not only will you impress
customers, you'll close more sales in less time. That's a
The second piece of innovation is a very simple to use piece of
code that allows your customers to request you to call them. Do
you know the main reason people don't buy from you on the first
visit to your website? It's because they don't have enough
While building a great Frequently Asked Questions page and
answering email fast are good efforts, nothing can replace the
impression you will make on customers (and buyers!) when they
can enter their phone number and receive your phone call in only
Of course, you control when you are available to make such
calls. After all, no one expects you to work 24 hours a day!
With coach's proven business tools, your Merchant Makeover will
have revolutionized not only the way you do business, but also
the way customers perceive you. When you change that, you change
We began our talk today with an old saying. There's another old
saying that goes "A journey of a thousand miles begins with a
single step". In the time we've spent together, I've asked you
several questions. Now I'm going to ask you one more. Get ready
because this is the important one.
What step are you going to take right now to begin your
merchant makeover? Saying you want it is not good enough.
Knowing you need it won't get you to first base. The one thing
that separates those who succeed wildly online and those who
bump along wishing for more is one word. One little word that
means the whole world. That word is action.
I ask again. What action will you take right now to begin your
merchant makeover? If you will take one step toward me, I'll
step toward you right now.