How to drive the right Customer Management software

How to drive the right Customer Management software By, Syed Ali, CyberQuest Solutions Inc. Feb 21, 2006 As companies battle to win new customers and keep current ones, more companies wanting to leverage their sales and marketing strategies, strengthen their workforce, and utilize the best tools available, are making Customer Relationship Management (CRM) software choices. The problem is: Which choice is right? 80% of a successful CRM implementation depends upon the company evaluating and actually using the chosen system, while 20% depends upon the software itself. Before searching for CRM solutions, you need to determine you CRM requirements so you can select the best solution. Some basic questions include: