How to drive the right Customer Management software
How to drive the right Customer Management software
By, Syed Ali, CyberQuest Solutions Inc.
Feb 21, 2006
As companies battle to win new customers and keep current ones,
more companies wanting to leverage their sales and marketing
strategies, strengthen their workforce, and utilize the best
tools available, are making Customer Relationship Management
(CRM) software choices. The problem is: Which choice is right?
80% of a successful CRM implementation depends upon the company
evaluating and actually using the chosen system, while 20%
depends upon the software itself.
Before searching for CRM solutions, you need to determine you
CRM requirements so you can select the best solution. Some basic
questions include: