"C" is for "Creative Catalogs"
A lot have changed in the market over the years - a tough
economy, rising prices of goods and customer's need for high
quality products have imposed new demands on businesses.
Evidently, the need for helpful, reliable information has never
been greater. Catalogs have always been a great source of
product information. When people need to buy a product they
refer to catalogs to guide them in finding the right product at
the right price. But increasing sales does not necessitate
creating the perfect catalog. A relatively small improvement in
your catalog can already result in a proportionate increase in
sales and profits.
So before you print your catalog, make a careful analysis of
your old catalog. Pick out the flaws in it and try to improve
it. Gather all the letters that you received from your customers
and look through their criticisms, suggestions and comments.
These may be a big help in designing a better catalog. And as
you are designing your catalog think of your customers and the
reasons why they would want to buy your product. Think of what
they want and what they need and use this in creating a catalog
that accomplishes your customer's desires.
Thus, to create a striking catalog use color combinations that
are attractive and pleasing to the eyes. You can use full color
in the cover and two colors in the inside. Keep in mind that
people respond better and remember longer good-looking catalogs
so make your color choices carefully. Likewise, to attract new
customers you can add new products and information to the
products featured in your catalog. For instance, you can feature
bizarre items, include exciting products or include unusual
facts about specific items. You can also include information on
how to use the product, maintain them and operate them. This
information will help your customers significantly and as a
result they would keep your catalog for future references. In
addition, this would increase customer confidence to your
company thereby increasing their inclination to buy.
If there are products in the old catalog that are unprofitable
then perhaps you can promote them more strongly in your new
catalog. But if it doesn't really sell, them you can get rid of
them or replace them with new items. You need not place them
again in the catalog as they can be a nuisance there.
When you are ready to print your new catalog, make sure that you
get the services of an experienced and knowledgeable printer
with a reputation for quality and reliability. Your local print
shop may be able to do the print job for you but there are also
printers online that can do it for low prices, easy ordering and
instant price quotes. It is up to you to determine which
printing service to avail.
So give your business a distinctive personality and create
catalogs that can be a special marketer in the minds of your
prospects and customers.
For comments and suggestions kindly visit Digital Catalog Printing Services