All directory small business guide: Part two
The second part of our short guide is produced to help small
businesses in the UK starting out get a good grounding in sound
principles which will stand them in good stead when it comes to
developing their company.
How Networking Can Improve Your Customer Base
Networking is a hugely undervalued asset in today's businesses.
Not only is it very cost effective in building customer
relations, but it also allows the customer to see your company,
not only as a supplier of goods or services, but also as real
people that they can relate to. This in itself can greatly
improve customer loyalty and lower they risk of competitors
gaining advantage in your markets.
Networking is itself a very broad term for gaining more contact
and interaction with like minded people or customers, that could
be beneficial to your business. This can include events of a
more formal nature such as learning networks that are hosted by
major industry players such as the CBI (The Confederation of
British Industry). Or much less formal events, such as a small
soir