The Launch of Tofftech.co.uk

The official launch of Tofftech.co.uk on 1st March looks set to storm the UK computer market by bringing lower prices and higher availability on over 50,000 computer products. Tofftech Managing Director, Danny Toffel, stated "Our aim is to become the biggest online computer retailer in the UK by the end of the decade. Not only will we strive to lower prices on every single PC, laptop, printer and digital camera, but also to lower prices on such things as components, servers and storage." "In the future we want customers to associate the name Tofftech with the best shopping experience & customer service in the UK for everything computer related. We have taken feedback from customers and understand the dynamic nature of the internet. Our competitors do not publish their telephone numbers and can often take up to a week to reply to a customer. I find this unacceptable and we will endeavour to reply to emails within 30 minutes during office hours and more often than not we will respond in a timely manner to enquiries outside office hours and at the weekend. We will also proudly display our telephone number and be more than happy to speak to all customers whether they are a FTSE 100 company or an individual after one ribbon. We believe in treating all our customers in the same professional manner whether large or small. Also we believe the main reason why a lot of customers are unhappy with our competitors is the problems with stock not being available. We have thought long and hard on this subject and have taken the decision to not accept back orders on out of stock products. We believe this helps the customer in two ways, the first being that you will not place an order with us and then find out the next day it was not in stock, especially annoying when you are implementing a time critical solution. The second advantage is price drops. The computer market is an incredible fast moving market and prices are changing all the time. Instead of accepting a back order our site will simply ask you to enter your email address and as soon as one of our UK suppliers shows available stock we will send you an email instantly. In general within one hour of a product being booked onto our supplier's database, the customer will have an email in their inbox with the latest price and all the details of the product. Placing back orders with our competition would means that if you back ordered a product and the price dropped, in most cases the price drop would not be passed on. With Tofftech we promise to pass all savings onto the customer. We can achieve this by using our online price checking system which instantly checks all the best UK suppliers prices each time a product is viewed, giving up to the minute pricing and instantly passing the savings onto the customer. We also run updates to the site every hour which updates all available stock at our suppliers. We believe the most dynamic way to operate in this highly competitive market is to ship directly from our supplier to the customer for a next working day delivery. With this system we can keep our overheads down and most importantly if a product does fall dramatically in price we do not have stock on hand at the old price and the customer would benefit from this as our feeds would only show latest prices. The Tofftech.co.uk website has taken over a year to build and we believe has the most dynamic features possible. Once an order is placed on Tofftech, it is automatically placed with the supplier. The price feed system is based on price and availability. We may sometimes be more expensive than the competition if one of our suppliers which have the cheapest price on the product is out of stock. Our system would automatically search for the next supplier with stock at the next lowest price. Our entire pricing systems are automated and can update all the prices on the site in a matter of minutes. "As well as this unique unrivalled price & availability, we also aim to make buying online easier, by offering a next working day delivery service to anywhere on the UK mainland with a standard flat delivery charge on any product and prompt responses to customer enquiries." To promote their launch Tofftech are offering all customers a reduced rate of