Brand-Aid: Building A Macro Case For Micro-Sites

Dascal & Associates
Case Study
Brand-Aid: Building A Macro Case For Micro-Sites

HISTORY
d/a interactive is the new media division of Dascal & Associates, a cross media company providing integrated strategic marketing, graphic design and new media services. d/a interactive has worked with many multi-national companies to help them leverage their brands online. Understanding that the internet provides much more than a supportive role in a marketing strategy, d/a interactive has been working with top-tier brands in the development of micro-sites to help launch new products into the marketplace. Most recently, d/a interactive was retained by Johnson & Johnson to create a micro-site surrounding the Canadian product launch of Band-Aid Brand Liquid Bandage.

Johnson & Johnson is the leader in the adhesive brand category. The Band-Aid brand continuously brings innovation to the marketplace. In February 2003, Band-Aid once again revolutionized the adhesive bandage category with a liquid bandage. Band-Aid Brand Liquid Bandage promotes fast healing on contact by forming an invisible, flexible and one hundred percent waterproof seal that is breathable and stays on hard to cover affected areas.

CHALLENGE