Many business coaches deny the power of suggestion while using it. For instance a corporate inner circle will be told that they have inner conflicts with ethical practice due to the stockholders coming first, the customers coming second and employees coming third. They will tell the corporate management team that often what must be done short term to appease shareholders may not be good long term for employee units or quality of products to the end user. Yet this is linear thinking for some one who plays at a higher level in western culture and corporate America. Our goals is win/win/win. And if you will read Jim Collins book