Brand names as objects of design

What is a namedesigner doing?

Branding or the creation of a recognizable identity applies also to individual people. Thus let me briefly sketch what my own personal brand stands for:
Based in Austria I have been involved in research on technical concepts and terms for more than twenty years. As a matter of fact many methods pertaining to international terminology work were developed in Austria. This scientific tradition acts as an asset when choosing a brand name for use in a range of countries with different languages, cultures, traditions and customs. In these cases more careful consideration than in the creation of a national trade mark is required. When choosing a new name, there is an obvious advantage in calling upon a specialized professional.

We do what we must, and call it by the best names.
(Ralph Waldo Emerson)

In my case there is a combination of the following backgrounds:
 As a namedesigner I am determined to help choose a name which both creates an impact and is recognizable.
 As a terminology expert I can judge if the designation chosen is effective as a means of communication and promotion in the mass media and as a means of individualizing the company's goods and services, including any future developments.
 As a trademark agent I will ensure that the legal prerequisits for registration of the word are fulfilled.
There are a number of methods as to how experts go about the business of brand-naming. Certain