A lot of advertising and mailings promise to reveal the secrets of something. Most of this kind of mailings deal with search engine optimization. They promise to know how to achieve a high ranking at Google. They tell the readers that they have a special access to Google or that they have cracked the algorithm how Google ranks websites.

Secrets are always exciting!

People are attracted easily by secrets. There is something special with them. Cracking the secrets of the Google algorithm seems to be a mystery like finding the Holy Grail. It is the Holy Grail of the internet community indeed! No wonder that a lot of e-books are offered that promise to find the grail that leads to a ranking among the top ten at Google search engine!

Why do merchants sell the knowledge about a secret?

Have you ever asked yourself why these Gurus and authors sell the secret how to get ranked on the top for a few dozens of dollars? Why do these people not keep and exploit the secret for themselves? They could become incredibly rich be keeping silent, because there is no advantage, if everybody knows and uses the same secret.

Or is it similar with the systems that promise high winnings in lotteries or Roulette? Some people make also a lot of money by selling such systems. If their systems were waterproof, they would monopolize and exploit it and not sell books about it.

Otherwise: Firms usually protect their secrets about their produces with patents and licenses. They only sell the right to use their patents for a fortune, not for dozens of dollars.

Selling the secret as good business

Selling the secret methods to success and wealth is a business of it