The Nuts and Bolts of Commercial Printing
There are instances when you can print your materials effectively with the use of your desktop printer. But when you need to go beyond the services of your desktop printer you will need the help of commercial printing companies. These companies have commercial printing techniques that can promote your products, communicate your message and enhance your image to attract attention at an affordable price. You would also want to consider a commercial printer when you have special color considerations in your material. But before ordering your print job, check with your commercial printing company and ask how they would go about your project. Ask also how much it will cost you to print the material with them.
It is perhaps a better idea to consider commercial printing when you need the highest quality of printing for your project, when you need large number of copies, when your materials needs to be folded, stapled and bounded, when it needs foil stamping, embossing or die cutting and when you need special paper. Today, commercial printing technology includes tradition offset printing and digital printing. Although digital technology is gaining more popularity these days, lithography is still widely used in most print shops. Advantages of traditional offset printing include quality, flexibility, cost and speed. Unit costs with this type of printing are much lower than digital printing even though there are significant set-up costs. By comparison, digital printing also offers flexibility, lower prices and fast turnaround times. Which ever printing method you choose will depend on your print job and your budget. Hence, you need to carefully evaluate your options.
Most companies also have hundreds of print jobs each month and most has critical deadlines, some of which needs quick turnaround times. A large percentage of these print jobs go through print shops without issue and delivered on time. There are many things that can and should be done before you give your documents to the printer to avoid slowing down the production process.
The bottom line is the more you communicate with the designer and the printer, the better your chance of meeting your printing needs and your deadline. With the speed at which the business industry is moving, everything needs to be done as fast as possible but at good quality and competitive price. With the technology and equipment available at commercial printers today, fast turnaround times are possible to meet every individual or business printing need.
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