Dialing for Dollars: How to Get Appointments with Your B
Six months ago I temporarily shut my business down to refocus, rename and rebrand my company. I also needed to create a web site. Finally, after several months of gut-wrenching work, I was ready for prime time - eager to get back to work.
My value proposition was strong; my target market clearly defined.
After identifying companies that met my parameters, I went on-line to research them. I requested annual reports and read them carefully. I wanted to ensure that when I talked to the executives, my services were aligned with their business objectives. Then, I developed my Top Ten List.
But my preparation still wasn