Oh, the Places We'll Network!

If you are determined to crack the networking code and build priceless business relationships it is important to research the various networking options and commit to a networking strategy. Get out and about and reach out. Be proactive. Open relationships everywhere. On Planes, Trains, and Automobiles. On Golden Pond and even on the Bridge on the River Kwai. (Sorry, I got carried away and my movie references got a tad silly.) Anyway, you get the point.

To make connecting easier and more focused, look for groups and events where networking is encouraged. People expect to exchange cards and meet new people at these types of gatherings, so go expecting to make some contacts. It is best not to consider joining any business organizations unless you are committed to being an active member for at least one year. This stuff takes time.

Too many people go to business networking events with the wrong focus and try to force their service down your throat. If you are not on the top of your game, you will end up stoically listening to a bunch of pitches instead of getting the person to have a real conversation. Also, it is possible to spend a bunch of dinero on joining networking groups, so consider your affiliations carefully. Call and ask if you can attend as a visitor. Most allow at least one free visit.

Again, you can network everywhere and anywhere. Heck, start your own networking group. There are plenty of places that offer networking possibilities. What follows is by no means a complete list, but these suggestions can lead to some great opportunities (for more suggestions and specific tips relating to this list, check out pages 67 thru 72 of Cracking the Networking CODE: 4 Steps to Priceless Business Relationships).

Eleven Proven Places to Network:

1. Organizations to Which You Already Belong

(Homeowner's Association, office parties, Sunday School Class, PTA, etc.)

2. Professional Trade Associations

3. State and National Trade Shows, Conventions,

and Conferences

4. Trade Organizations of Your Best Customers

If the fine people who already use your services belong to these organizations, would it not be safe to assume that other members might want to use your services as well?

See if you can present a breakout session or seminar on something related to your work.

5. Chamber of Commerce

6. Golf/ Sports

7. Spiritual Organizations

I am NOT suggesting that you join a church or synagogue only for the business opportunities. But let