If you're looking for better web site ROI, chances are:

* The web is only one part of your business

* You have a specific budget for your web site, and

* You want the site to not only carry its own weight, and

* Why can't it make you some extra Yahoo or Google PPC profits, too?

The corporate situation: budgets need to be closely monitored, and tech people can't get carried away with unnecessary frills.

My experience learning search engine marketing ROI and becoming an SEO expert was more guerilla than corporate.

Beginning in 1999, I learned about ranking high on search engines and increased online traffic flying by the seat of my pants. By early 2005, I'd learned how to get tens of thousands of visitors per month, had started my own SEO training course, and had made more than $20,000 two months in a row.

As it turns out, web site design itself doesn't lead to better web site ROI... at least not the graphic kind of web design most people think of.

Ironically, the flashy flash web sites everyone raves about often prevent you from getting increased online traffic. Search engines analyze sites based on their text- they can