There are literally thousands of things you can do to promote and advertise your website, here are just a few I have found to work for me.

1- Tell your audience what kind of support they'll get after they buy. It could be free consulting, tech support, free servicing, etc. This may also answer some of their buying questions ahead of time. People don't want to buy products without knowing you will be there to help if they have problems.

2- Ask people at the end of your copy why they decided not to buy. This will give you new ideas on how to produce ad copy that