The online casino industry has evolved to keep up with the demands of an ever-changing gambling public which is becoming even more technologically advanced. New trends affect the way people want to gamble and this in turn requires online casinos to initiate changes to improve the player's experience.

One of the ways that casinos have tried to re-invent themselves in is with regard to communication with new and existing players. These days players are rewarded for just receiving a little downloadable message service that serves as a personal assistant when you're online. This is a computer application called a 'Personal Messenger' and it updates players when there are new promotions, news and events occurring at their favorite casinos.

Some of the clever features that the Fortune Lounge Personal Messenger has, which we've been monitoring for a period of time now, are listed below: