Testimonials are great for anyone in business looking to build trust and confidence with new customers!
It is also a way to demonstrate your success at helping existing customers solve their problems. If your in business, you know that every day you have to self-promote your product or business to keep it growing. Testimonials are a great way to have previously satisfied customers promote your business or service for you! No one wants to hear you say how great you are, but people love to see and read testimonials about what you have done for other people! Having a another party say how good your product or service has been is a great third party endorsement and much more believable than all your paid advertising combined.
When you get testimonials use then in your marketing materials, use them on your web site, use them in advertisements, use them in your media kits, put them on business cards and make sure to use them in your sales presentations.
Great testimonials are made up of four parts!