To explain how fluctuations in your web-site visitors are occurring, I thought of an analogy called Wheelspin and Traction.

First, imagine that you are really keen and excited about learning to drive a car. You read all sorts of books, web sites, blogs and then spend copious amounts of time lurking around forums - learning about the mechanics - and aesthetics of cars and suitable driving methods to get you from a Know-Nothing-Novice to Indy-500-Superstar.

So now you feel like you have acquired the necessary knowledge to be a successful driver. Next you go to a local car dealership - the sort that sells the type of car you believe is suitable for applying your knowledge of driving. Since you are such an expert, you decide to purchase a big grunty V8 - with Slick Tyres, a Stylee Spoiler and Fluffy Dice hanging from the rear view mirror.

You drive the car off the forecourt and, at first, navigate cautiously down the road. You feel great that you have finally started to drive. You stop at the first set of lights and rev the engine a bit. The lights turn green - You floor the accelerator - The wheels spin - The cars slides sideways - There's noise, smoke and a feeling of great excitement.

Then you ease off the accelerator - The car slows - You can't wait for the next opportunity to Wheelspin.

After a while, Wheelspins are not so much fun anymore. Your original perspective of good driving skills changes. You modify your car - removing the Fluffy Dice (oh yes - that