Carwash Consultants and Analysts Case Study

Recently in the car wash industry we have seen carwash industry analysts and consultants fall on their butts. One recently filed bankruptcy, while another just wrote another new book and still another has failed miserably and he is going to go back and teach school. Interesting. These gurus and know-it-alls had all the best data, sold that data and even charged others for this data and their studies.

Many analysts in the industry help larger carwash consolidators with surveys, data, site selection and reports to help raise money for their clients with investment bankers and/or investors. The carwash companies hire out these firms and in case something goes wrong they can always fall back on their data as an excuse? So many industry consultants and marketing companies make me wonder;