Explosive Adwords Ad Copywriting

The most important thing to remember here is that this is the door by which visitors enter your site. You must entice them to open it. This is their first contact with you.

You haven't got much space so you have to make every word count.

Title max 25 characters,
2nd & 3rd line max 35,
display url 35,
destination url 1024

Try to avoid casual clicks, mention buy if appropriate. Stay clear of the number 1 spot this is inclined to attract casual clicks. Numbers 2,3,4,5 are the prime spots. Visitors clicking in this region have at least considered your ad before doing so.

Your ad should present the theme of your landing page. They should match as exactly as possible.

Use a call to action where possible -

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