Graphic design is a key element in communicating effectively with your audience; whether it is for a trade show or any other form of marketing communication. The tendency in trade show marketing is to say as much as possible in the time and space allowed during a trade show. Generally, you have 3-10 seconds to capture the attention of a trade show attendee. Companies often try to cram as much information into a 10x10 or 20x20 space as possible. From graphic images to text relating to the companies products and services companies put way too much information into their trade show displays.

So how do you speak to your audience so that they retain some of what you