Volvo and Saab: A Tale Of Two Swedes

For a country of only nine million people, Sweden has certainly left its mark on the world, particularly on the automotive industry. Two car makers, Volvo and Saab, hail from this Nordic nation. Interestingly, both car makers are now part of two American auto giants, but their legendary quality and engineering continues to shape the industry.

Changes in the global auto industry during the 1980s and 1990s meant that many smaller players would have to merge in order to survive. Although Saab and Volvo were building the cars that consumers wanted and needed, their long term survival was in jeopardy. Questions regarding the costs involved in modernizing factories, streamlining production, updating models, and expanding their respective markets became paramount in the decision that both companies made to seek outside assistance. Fortunately, two American suitors were found that have allowed these Swedish automakers to continue production unabated while allowing for a much needed infusion of cash.

Saab