What is happening to our business! I have only recently joined the ranks of commercial search engine optimisers having spent the last 5 years making a handsome living as a super affiliate. A wealthy investor persuaded me to bring my knowledge to the commercial world, we stuck in some cash, got a roomful of employees and NetCallidus was born in may 2005.

So why should we give away the secrets of our industry? I realise that there is such a thing as competitive advantage, but that i believe is down to technique not restricting basic knowledge.

I truly believe we will all be very much more successful when we finally decided to relinquish our comfort blankets and give all those secrets away.....I realise to most this will seem a little controversial, at least privately. but then these conferences are all about giving away information aren