Ever since she was a small girl, Geraldine wanted to have her own business. As she grew up she gradually decided that, as she loved beautiful clothes, she would save up her money and open a boutique.

By the time she was 25, Geraldine had saved enough money to realize her dream. So she set about finding a vacant store, securing a long lease, buying fittings and fixtures and bringing in stock. By the time opening day came, Geraldine was tired, broke but happy. She had realized her dream; she had her own business.

One week after opening, reality had begun to set in. Geraldine had begun to realize that being business meant more than having a shop full of stock to sell. She realized she needed customers too.

She had excellent knowledge of fashions, fabrics and stuff like that, but she had no skills or knowledge for getting customers. She had no advertising or marketing skills and she had no customers, nor any idea how to get them.

But she also realized that she had upcoming bills to pay, store rent, telephone, utility bills, insurance and a host of others. But she had no money to pay them because she had no income.

Slowly she began to realize that a business