Once you have deduced the needs of your site you can look at what type of content you require. Content for your site could come in the form of articles you write yourself, articles you obtain free-reprint rights to, research reports, weblogs or anything else of value to your visitors. The more keyword-dense the better. An example would be the archiving of previous newsletters or articles on your website for people to look through. Search Engine spiders really love this kind of stuff because for them to be considered relevent they need to produce relevent, content-rich results in their search results. They know that the engines which produce such good results, like Google.com, make their visitors happy, and happy visitors are return visitors. So you are winning by giving them what they want. The search engines that do not quickly become extinct or marginalized. For this reason they reward good content with high search result rankings. If you give their customers what they want, the search engines will give you what you want-high keyword rankings. If you need to add entire pages of content to your website, especially pages with keywords related to your site, then adding articles is probably the easiest way to go.
There are several sites which offer free articles for reprint, such as Free Reprint Articles and and goarticles.com, freesticky.com and articleemporium.com. What is great about these sites is that you can search through their archives to find just the right article or group of articles for your website, blog or ezine. So whether your site is about sales, snowboarding or travel, you should be able to find articles relating to your subject matter. The only catch with adding an article to your site is that you are required to add the author's 'byline' or 'resource area' at the end of the article which generally has their website and/or contact information. In some cases though, one article could be spread out and provide two or even three pages of content for your site. Creating multiple pages of content that link back to your main page is extremely important since each of those pages adds to your overall link popularity in the eyes of the search engines. In addition, an abundance of good content will give your site increased credibility.
It appears that when a search engine spider visits your site and follows all the links, it determines the structure of the site from it's content links. If your site is deemed to be a content-dense site then the relevency of the site is increased dramatically. In addition to articles, you may also want to add other types of free content to your site from a site like bravenet.com or to AaronsFreebies.com and There you can obtain free guestbooks, free message boards, guestmaps, live chat boards as well as e-mail forms. Guestbooks and forums are particularly good content because they are constantly being automatically updated and refreshed by your users. Webmaster Engine dot com can provide you with free templates and clip-art for your site, while freesticky.com provides free message boards, News headlines, Cartoons and Jokes, Stock Tickers and Weather reports. Good content is essential good search engine positioning and plenty of returning visitors.
The saying "Content is King" has never been more true!
Ryan Joseph is a writer/researcher. More Free Content can be found at http://www.home-business-match.com/homebusinessarticles.html