Five Pay Per Click Strategies to Help You Make More Money with Your Internet Business

Pay per click advertising started booming online when search engines like Google started featuring context specific advertising columns on the right of their organic search results. Yahoo together with Overture on the other hand started adding sponsored ads to the top of their search results. Many internet business owners seized on this chance to generate targeted leads for their home based business ventures but as a result today the cost of using pay per click advertising has increased astronomically.

This article therefore highlights important principles of using pay per click advertising to help you develop a more effective pay per click marketing campaign to help you make more money online.

Learn your cost per lead

The key advantage of advertising online as opposed to offline advertising is that you can know your click to signup ratio for any internet home based business advertising campaign. This means that you know how much you are spending to generate each lead in real time. To determine if you are doing well, you can compare your lead generation costs with that of the large scale lead merchants like Cutting Edge Media. So from a practical monetary point of view, if your costs are below theirs then you have it done right but if your costs are above theirs, you are better off purchasing leads from them for your internet home based business to feed into an autoresponder.

You would want to log into your back office and note how much you spent in total the previous day. Now divide the cost of all your clicks for the previous day by the number of signups you generated. Your goal therefore is to tweak your online bids so as to get the lowest targeted cost per lead. The trick is to spend at least one week tweaking this and once you get a good ratio, you can then increase your daily limit on your clicks.

Avoid spending money on competitive terms

As a result of many internet home based business owners flooding the pay per click market search terms like