Many people are very confused as to how to make money online with an internet home based business. They get confused with different systems, marketing hype and many marketing gurus teaching different things. This article hopes to establish the three most essential things that you need to make money online in any internet business opportunity.

1. You need to generate leads on massive scale

Marketing leads for the uninitiated refer to the signups that you generate for any internet business opportunity that you are promoting. There is a fixed average of signups to upgrades in any internet business opportunity for each type of lead generation method. This means that you should try how each advertising method works out and then test with a larger advertising sum each time. Your goal is to get the best type of signups for the amount of money that you spend.

I asked my sponsor in my SFI program once about this concept and he told me that the real secret to building huge downlines is to realize that some people will upgrade and some will not. Thus the really large sponsors spend large amounts of time and money generating leads to their internet home based business ventures. So in other words, he was generating leads in larger amounts than I was on a consistent basis and that is why he is making more money than me.

2. You need a way to followup

Online there is a marketing rule that states that most people take seven views before they make a purchase online. Most of the large internet home based business owners have a powerful autoresponder series which is basically an email series. This email series follow-ups with your signups to lead them to make a buying decision.

There was a time when I was new to the internet home based business scene, I signed up for a newsletter. I was quite intrigued when I got a constant stream of follow training with that newsletter subscription and actually bought something that was advertised in that series. Today I know that it was actually an autoresponder that was following up with me. But at that time I thought that the newsletter owner was actually sending me training daily and that felt nice and that led to a sale for him.

3. You need a system to plug them into

Anyone in a successful business opportunity knows that you can train your immediate downline but somewhere after that there is dilution of your training and when that happens your downline