If it were easy to find prospects and get them to buy, there would be no need for sales professionals; thus, it stands to reason that the primary need for sales people within a company is to contact prospects and convert them into clients. The problem? Most sales professionals fear making sales calls, which ultimately leads to several or all of seven costly stalling methods.

There are plenty of programs designed to assist sales professionals overcome their sales call anxiety with better sales approaches and scripts, but few get to the heart of the problem