Remember when advertising was limited to expensive ads in print. I came from that field and clients paid thousands of dollars to claim their market share. Printers worked overtime to keep up with impossible deadlines and increasing demand.

A few years ago, I was looking for a service in the Yellow Pages. My son found the service faster than I did, by using the Internet. At the time, I was spending some serious cash on the Yellow Pages for local advertising. I was sold into the idea that