Every businessperson wants to sell his products and services to as many people as possible. This is the primary aim for which they all work. However, not everyone is successful in this task. Many a times people feel that they are making every possible effort to sell their product but without much success.

This has been analysed by behavioural scientists and they have concluded that there are five primary reasons because of which people refrain from buying goods or services.

Let's look at these reasons and ways to overcome them, which can be adopted in your marketing strategy to increase sales.