You can attract more people to your event by giving your prospects an overwhelming amount of evidence that this is THE event for them.

Seminar companies who spend millions a year on direct mailers have tested, tested, tested, and then perfected the format that gets the greatest response rates.

We dissected some of their most compelling seminar brochures to see what type of EVIDENCE they used. Here's how they do it - each one of these appeared as a list of 3 to 20 items:

• Types of people that will benefit most from attending
• Powerful things they will learn at the event
• Sound reasons to enroll today
• Testimonials from those who have attended
• Special benefits of attending
• Questions they may have asked themselves in the past (and now will get the answers to)
• Ways they