Remember this passage from the movie, "Pulp Fiction"?
In the movie, Samuel L. Jackson told you it came from the bible, Ezekiel 25:17, and it went like this:
"The path of the righteous man is beset on all sides by the inequities of the selfish, and the tyranny of evil men. Blessed is he, who in the name of charity and goodwill, shepherds the weak through the valley of darkness for he is truly his brother's keeper... and the finder... of lost children.
And I will strike down upon thee with great vengence and f-u-u-r-rious anger, those who attempt to poison and destroy my brothers, and you will know, my name is The Lord when I lay my vengence upon thee.
Yeah!"
Immediately after reciting this passage, Jackson then proceeded to violently unload several rounds of bullets into the person he was talking to.
So you soon discovered, whenever Samuel L. Jackson recited that passage, you knew he was getting ready to blow someone away.
I guess you could say, that passage was his "brand".
And while "branding" is definitely NOT the best way to go as far as marketing goes, at least, if by "best" you mean, "making you money"...
You won't ever go wrong "branding" yourself, your guarantee, or your processes, to give your marketing an edge.
In fact, if you get it right... it'll give you...
A HUGE EDGE!
Over the last 6 months alone, I've "created" the following people:
The PCO Millioniare... Mr. Math... and, most recently, The Titan Of 100% Income Tax-Free Real Estate Deals.
And believe me, those identities are a lot more likely to catch your reader's eye and your prospect's curiosity and interest, than using your "real" identity.
Call me stupid, but those identities sound a lot more engaging than Chet, Rick, and Dick.
Don't they?
Plus, who'd you rather buy stuff from: A former teacher, or Mr. Math?
Is there an amazing identity, process, or guarantee you're overlooking inside your business?
Think about it and let me know.
Now go sell something,
Craig Garber
http://www.KingOfCopy.com
P.S. Check out all the prior archives you've been missing, right here at: http://www.kingofcopy.com/tips/tiparchives.html
If you want to know how to consistently attract a steady stream of fresh new prospects, who are pre-qualified, eager, and excited about buying from you, then Craig Garber -- recognized by his peers as America's Top Direct-Response Copywriter -- can show you exactly how to do this, step-by-step. Garber's written winning promotions across a HUGE variety of industries and you can see them all for yourself on his website at http://www.kingofcopy.com