Below you'll find some of the hottest direct selling, network marketing, MLM, and marketing books - including Laura Klepacki's Avon: Building the World's Premier Company for Women; Mark Hughes' guide on how businesses capitalize on word-of-mouth in Buzzmarketing; and Build It Big: 101 Insider Secrets from Top Direct Selling Experts by the Direct Selling Women's Alliance.

The books are listed in order by publication date. Also, book prices are subject to change.

The Ultimate Guide to Network Marketing: 37 Top Network Marketing Income-Earners Share Their Most Preciously-Guarded Secrets to Building Extreme Wealth
By Joe Rubino
Publisher: Wiley, John & Sons Inc., $19.95
Format: Paperback, 336pp
Out: October 2005

The publisher states that the book will offer readers a wide variety of proven business-building techniques from many of the most successful network marketing leaders in the industry and that it will offer the perspective of a great cross-section of well known top distributors and industry leaders who will share the secrets they attribute to creating their own success.

For: Readers who enjoy digging through pages of a book to find nuggets of wisdom from successful network marketing entrepreneurs.

The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less
By Mark Joyner
Publisher: Wiley, John & Sons Inc., $21.95
Format: Hardcover, 208pp
Out: August 2005

According to the publisher: "The Irresistible Offer instructs readers how to make an offer to their customers in such a way that the job of selling is mostly done in the first glance. It provides practical tools to pre-gauge how effective an offer will be, thus creating more effective marketing right out of the gate. This book simplifies the selling process, breaking it down into the 4 questions that must be answered by your marketing, the 3 elements that make an offer irresistible, the 3 steps of a fool-proof business plan, and a handful of factors and tools that can increase the likelihood of a sale."

For: Anyone who wants to let their offer do all the selling for them.

The Complete Idiot's Guide to Growing Your Business with Google
By Dave Taylor
Publisher: Alpha Books, $19.95
Format: Paperback, 352pp
Out: August 2005

According to the publisher: "Using the Internet to increase the visibility of a small business today is no easy task. It can take a lot of time, energy, and money-especially if you're not a computer expert. Here, readers can get a valuable overview of how search engines, web sites, ad services, and web logs can all work together to build a business, as well as practical hands-on tips, tricks, and planning tools to help readers create and execute a plan that utilizes the Internet to its fullest."

For: Entrepreneurs and small business owners who recognize that Google is the most used search engine on the net and want to learn how it works.

Buzzmarketing: Get People to Talk about Your Stuff
By Mark Hughes
Publisher: Portfolio, $23.95
Format: Hardcover, 256pp
Out: July 2005

As VP of marketing at Half.com and with a limited advertising budget, Hughes helped the company reach eight million users in three years by using "buzz marketing." He is well known for convincing the town of Halfway, Oregon to change its name to Half.com, which was called "one of the greatest publicity coups" in history by Time. His book explores buzz marketing and gives diverse company examples. It also outlines six secrets of great word-of-mouth campaigns.

"There's fake corporate marketing and then there's real marketing. This is the real stuff for real people," stated Ben Cohen, cofounder, Ben and Jerry's. "A business book that's entertaining and useful for big brands and start-ups alike," stated Steve Forbes, Editor in Chief, Forbes.

For: Serious readers who want a practical guide to the art of successful buzz marketing.

The Amazing Secret of Four Desperate Network Marketers
By Fran McClough
Publisher: Synergy Marketing, $39
Format: E-Book Online Download, 40pp
Out: May 2005

If you enjoy watching the hit TV show, Desperate Housewives, then you'll have a ball reading this soap opera that was inspired by true events. The story takes a positive and comedic look at MLM (multi-level marketing), where the secret and sometimes dysfunctional lives of four Dallas, Texas network marketers aren't what they appear to be. It's also a fun and easy read that will show you a new twist on "making it" in the real world of network marketing.

The e-Book is only available at DesperateNetworkers.com.

For: Anyone who loves a story with comedy, romance, suspense, and yes, network marketing.

All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
By Seth Godin
Publisher: Portfolio, $23.95
Format: Hardcover, 208pp
Out: May 2005

According to the book description: "Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better and look cooler than $20 no-names