According to media reports Google has taken measures to impede those attempting to use its Blogger service to create and maintain fake blogs. http://www.marketingvox.com/archives/2005/10/24/
google_trying_captcha_to_obstruct_sploggers/index.php

Blogger's official corporate blog mentioned the "spamalanche" that has search engines, blog search engines and net advertisers in a tizzy. http://buzz.blogger.com/

They are now working together to eliminate the economic incentive for splogs by identifying them at their source - by domain - and not indexing them.

Can CAPTCHA Stop The Spamalanche?

The "CAPTCHA" test is a method by which automated programs that post or create blogs can be foiled--where the user is asked to type in a sequence of letters from a line that people can read, but computers can't decipher.

Blogger is currently working on ways to reduce false positives and ensure that once a blog with word verification has been established as legitimate, the blogger will no longer need to solve the CAPTCHA.

Why Create Splogs In The First Place?

Splogs generally fall into one of two categories, notes Mediapost: Link farms, which pack hundreds or even thousands of blogs with gibberish or recycled content, and contain multiple links to a particular Web site, which allow them to game Google's PageRank algorithm, creating artificially high organic search rankings; and spam blogs that simply recycle content with AdSense or other advertising on them in the hopes of making money from errant users clicking on the ads. http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticle&art_aid=35418

Splogs most often get their content by scraping - the process of sending an electronic copying bot to take everything it sees, recreating it on an unlimited number of instant documents, writes Jim Hedger. http://news.stepforth.com/blog/2005/10/splogs-scraping-adsense-fraud.php

Literally millions of instant sites have sprung up over the past twelve months, most of which are free-hosted Blogs, containing content scraped out from the original sites.

Why Splogs Are Evil

An article in the Wall Street Journal notes that the splogs are a big source of frustration for several search-engine start-ups that focus on blog searches, such as IceRocket.com LLC, Technorati Inc. and Feedster Inc. http://online.wsj.com/public/article/SB112968552226872712-h37m_YUT3BqCvLRfhl6rqzKObnE_20061019.html?mod=rss_free

Jim Hedger makes some excellent points about why splogs are a menace to genuine bloggers, notably that:

• Splogs are content thieves and can cause honest webmasters to get caught up in technical and financial issues by losing search engine listings and advertising revenue
• Splogs use up blogging resources, especially those of Blogger and Blogspot
• Slogs clog up the search results with crappy and irrelevant sites.
• Splogs devalue the legitimate uses of blogs as communications and marketing tools
• Splogs might lead future blog readers or users away from the growing blogosphere.

Pete Blackshaw, chief marketing officer of Intelliseek, a firm that monitors and searches blog content, said that spam blogs make it harder to convince companies to blog. http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticle&art_aid=35418

What Can You Do About Splogs?

It