Have you ever struggled to write an ad to promote your products or recruit new distributors? Coming up with creative advertising copy can be overwhelming for many network marketers.
As much as you love promoting your products and opportunity, it may be difficult to come up with new creative ads.
But never fear. Here are nine copy writing strategies that are sure to inspire you to create one brilliant ad after another.
1. Use your hand writing in ads
If you have your own Web site, post a hand written letter on part of your sales copy instead of printed text. For offline, marketing, you could use postcards or address letters by hand. Adding a personal touch can increase your sales and recruits.
2. Use endorsements in ads
Create a list of famous or respected customers who have bought from you in your ad copy. People will think that if these people bought your products or services, they should also trust your business and purchase your products. Make sure to get their permission first.
You company may already have celebrity endorsements that are included in marketing materials that you could use. If the celebrities are independent representative for the company, promote that in your recruiting ad copy.
3. Use before & after photos in ads
Show before and after photos for your products in your marketing materials and on your Web site, if possible. Show the problem picture and then beside it, show the picture of the resolution to the problem when they use your product.
4. Use 3rd party documentation in ads
Include an article or review that has been written by someone else about you or your business with your ad copy. This will show people that your business is respected and will increase your credibility.
5. Use a free bonus with value in ads
When you offer free bonuses in your ad copy, also list the dollar value beside each bonus. People will feel they're getting a good deal, and it will increase the value of your product or service.
6. Use a picture of yourself in ads
Include your own picture in your ad copy. This will show people that you're not hiding behind your ad copy and will increase their trust. Also, include your contact information below the picture and a brief statement or quote.
Besides ads, you could include a color photo of yourself on your business cards.
7. Use charitable giving information in ads
Tell your potential customers on your ad copy that you will donate a percentage of their purchase price to specific charity. This will show them you really care about a particular cause. They may just buy your product/service to donate to the charity.
If your network marketing company already donates to a specific charity, let your potential customers know about that instead.
8. Use thought provoking questions in ads
Ask your potential customers plenty of yes and no questions in your ad copy. The questions should remind them of their problem and make them think about what will happen if they don't purchase your product or service.
9. Use games & prizes in ads
Tell your potential customers that they will receive a free prize if they find the five words in your ad copy that are misspelled or spelled backwards. The longer you can keep someone reading your ad copy the greater chance of them purchasing.
This article may be reprinted as long as the About the Author resource box is left intact and all links are hyperlinked.
About the Author:
Fran McClough is the author of "The Ultimate Marketing Plan Workbook for Network Marketers," a comprehensive how-to guide for network marketing success, which reveals marketing strategies to increase your sales and recruit more people into your downline. Claim your copy of the workbook and other resources for network marketers exclusively at MLMMarketingSpot.com.