You can create an irresistible offer by humanizing the registration process. Help your potential registrants know that you are real, caring people behind the scenes. The more your registration process shows you care about your registrants, the more comfortable people will feel signing up for your event.

Share with them in a way that you would want if you were the registrant. Ask yourself the following questions:

• Are you providing enough information to answer ALL questions they might have?
• Do you have real contact names and information accessible throughout your registration process versus info@abc.com and a generic 800 #?
• Do you have an FAQ section about your event available on your website?

Does your writing style attract them?

• Do you use "you" in your text versus describing the event or "we"?
• Do you use less than 15 words per sentence?
• Do you use simple words in place of complex ones?
• Do you avoid clich