Even Big Chickens Can Achieve Success
Heroes and cowards feel the same fear. It is the action they take that separates them. The idea that we have to develop courage to succeed is ludicrous. Successful people take action while they are afraid.
Transferal of fear
If you seem unsure of yourself, the customer picks up on it. (Have you ever bought anything from a really sweaty salesperson?) Then the customer fears failure. He is afraid he won