Most people buy from eBay for one of two reasons; either to save money or to find a rare item which is unavailable anywhere else.

On the other side of the equation, sellers are constantly trying to find worthwhile, readily available products to sell at a profit.

The problem with selling on eBay is finding a cheap product which you can resell at a profit whilst at the same time attracting buyers who are looking for a bargain.

RRP or Recommended Retail Price means nothing on eBay. It is, after all, a worldwide marketplace and buyers expect either something out of the ordinary or rare, or rock bottom prices. If a buyer wants to pay RRP for an item they will shop at their local store, not on eBay.

And if you try to sell any old item, you will not acheive your major goal - profit.

Take, for example, all these "Wholesale Lists" that are sold on the internet. The vast majority are almost useless. It is fair to say that you can pick up a bulk load of items wholesale with a fair discount on RRP but what you will probably find is that these items go for less than the wholesale price on eBay.

Why?

Because the eBay buyer sets the price for any product - the eBay Value.

Your product will only ever sell for the price the highest bidder is willing to go to.

Let's say you have found a wholesaler that will sell you 1GB memory sticks for