My boss found a nifty little software program on line the other day that had to do with search engine optimization. In fact, it looked so nifty that he wanted to buy it provided he got an answer to one, nagging little question that was bothering him. And he wanted an answer --- NOW. That's when the fun began.

First stop was the web site to hunt down the contact info. I don't remember what the site was ranked, but let's say it had a PageRank of 5