If you asked 100 people the factors that drive their choice of a cell phone, 80% would say the ringtone or the flashy design. Though personal preferences may determine how we buy our mobile phones, it is considered prudential that we factor other elements into our purchase decisions so we derive full value for our money and do not rush into extra expense after using the device.
Buying a simple device like a cell phone can be an overwhelming experience. The device may cost just a few hundred Dollars but there are so many of them on the market and each company is inundating the television and newspaper with so much publicity.
But in the face of all the ad tactics, consumers can work out their own checklist and then screen off manufacturers who do not conform to them.