How To Get Past C-Level Gatekeepers With Your B2B Direct Mail Lead Generation Sales Letters

If your business uses direct mail to reach C-level prospects, you face a unique challenge: getting past the gatekeeper.

Gatekeepers are usually found in Fortune 1000 firms, where the CEO, CFO, CIO and other chief executive officers are too busy to open their own mail. Gatekeepers are usually the C-level executive