The Fundamentals of Written Ads

The aim of advertising is to make people aware that a need exists and to persuade them this (product or service) is the answer to that need.

Advertising helps by defining exactly what the need is and how to fulfill,and what separates it from its competitors. Often the people you want to make aware are not openly looking for this (product or service), so you need to think of ways to sell the attributes of the(product or service), eg. what makes it unique.

Good advertising highlights the features of the (product or service) and appeals to the needs and concerns of the customer. It's worth making your advertisement effective and attractive, as there is a high connection between advertisements with accurate and complete information and successful sales.

What makes a good advertisement?

* The headline captures customer's attention.

* The first few lines are interesting, engaging and

actively sell the (product or service).

* Sentences are short and to the point, providing enough

information to interest customer but not to overload

them.

* The advertisement avoids the use of words that are

difficult to understand.

* Points are made using as few words as possible

(the less copy you use, the smaller the media

space and therefore the lower the cost).

* The advertisement contains some white space and does

not appear cramped.

What to do

* Use the templates and samples or download the

advertisement templates to create advertisements

in the proper format. You can use the templates alone,

cut and paste from the sample ads or use a mixture

of both to create your ad.

Normally you will need to write a pointer ad for

mainstream press and a display ad for other

Opportunity web sites.

* Get some feedback. Your contact's can provide feedback

on your advertising copy. It may take some time before

you are happy with the ad, so begin writing well before

you start advertising.

Richard McGinnis http://abizsuccess.com